Popular direct selling FMCG company Amway India on July 11, 2012 said that it is ready to set up a manufacturing facility in India. The company is set to invest about Rs. 400 crore to produce nutrition and beauty brands.
William S Pinckney the CEO and MD of Amway India said, “We will set up a manufacturing facility at an investment of Rs 400 crore. The plant will initially produce nutrition and beauty brands. Later it can be expanded to make other products”. Pinckney did not specify if the facility would be set up though the plant could be operational in the next two to three years.
At present almost 97 percent of the products sold in India by Amway are manufactured within the country by seen different third party manufacturers. The company even announced its new brand logo for ‘Amway Home’, which represents home care segment in line with its long term global marketing and business strategy.
Pinckney also said that it expects a substantial growth from the home care segment. The MD added, “I am confident that we will achieve the target of Rs 2,500 crore overall turnover in 2012 due to our strong product categories. The company had registered a turnover of Rs 2,130 crore in 2011”. Amway offers more than 130 product in India in five categories.