British retailer Mothercare, in recent times, has stopped a decline in its UK business. The retailer had recently starting closing some stores as part of its turnaround plan. Mothercare sales in the UK were down flat for 11 weeks up to March 30, 2013 and the management had stressed on the fact that staff training was one of the main reasons for the improved performance.
Simon Calver, the chief executive of Mothercare said, “As a specialist retailer, we have to offer knowledge to customers – and we haven’t been doing that as well as we should have.” After parting ways with the UK managing director Mike Logue in the month of January, Calver has taken on more hands for him to run running the UK division.
So far, the chain is halfway through its UK store closure plan and is now running ahead of schedule. The retailer has so far shut 56 stores, which were going into losses. Some of these included 43 early learning centres, which leaves the total number of stores currently open to 255 in the UK.
The online sales for the company have grown up to 18.2 percent over the last 11 week period and now account for about one fifth of its revenues in the UK.