Bollywood actress Katrina Kaif has been roped in as the brand ambassador of the Indian footwear maker Relaxo for its Flite brand. Kaif has signed a two year contract with the company during which she will be endorsing the Flite brand and will be targeting the youth.
Gaurav Dua, the Executive Director at Relaxo said that Flite is being positioned as a brand symbolic to the youth comfort and elegance. Dua in a statement said, “And to carry this brand persona a step ahead, we could think of no one better than Katrina Kaif”.
Kaif will be seen in TV commercials endorsing the footware brand which will be aired soon. The company website has mentioned that it manufactures more than three lakh footware per day at the nine manufacturing units in North India.
In the year 2011-12 the annual turnover of the company remained at Rs. 870 crores . The other brand of the company includes Schoolmate, Elena, Sparx, Casualz, Mary Jane and Boston. It has become a trend for the Indian consumer companies to rope in the celebrities so as to boost their sales. Even Salman Khan, Aamir Khan and Kareena Kapoor have associated themselves with various brands in the market which are now popular.