Social networking website LinkedIn is at present working on a deal to purchase a news reader mobile app known as Pulse. As per media reports, the website will be paying around $50 million for the digital publisher based in San Francisco.
However, the company has not divulged any details of the deal as of now. If reports turn out to be true, then this will mark a major move to digital publishing for LinkedIn. Until now the California-based social network was refraining from promoting itself as a news aggregate, especially through its mobile apps.
After the acquisition of Pulse, LinkedIn will strengthen its position with a constant news stream on its home page. It will also become a one stop shop for professional people who keep checking the app throughout the day for news updates.
Pulse is already popular among its users and has an audience which can be brought over to LinkedIn. The newsroom of the company says that the app already has a user base of more than 20 million across more than 190 companies, who read more than 10 million stories every day. The mobile application can be run on iOS, Android and mobile web.